Now more than ever, managing relationships with interest groups is becoming increasingly important. The management of all these interest groups should be considered an absolutely essential element in the development of any organisation's social responsibility (SR) strategy. Making them feel included will certainly give legitimacy and a better image to the company, generating more credibility and becoming more trustworthy. Companies seeking sustainability in their activities should know them, strengthen dialogue, meet their requests and expectations and be as transparent as possible in the responsibility for their actions. In this article I will discuss what kind of role interest groups play in the policy making process, first we will look at the importance of interest groups within the framework of social responsibility, then we will identify who is influenced by those interest groups and finally how we can establish a respectful relationship with them. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Why are interest groups important for social responsibility? The accurate identification of the expectations and requests of interest groups, as well as their integration into the corporate strategy, represents one of the most useful tools for the success of a socially responsible positioning. In this framework, Social Responsibility can be considered born as the response that organizations offer to the various challenges posed by sustainability. Understanding sustainability not only from an economic point of view (economic sustainability of the organization), but also from a social and environmental point of view. Now, when an organization undertakes to act in a socially responsible manner, this implies, according to current trends, to voluntarily integrate the concerns of its interest groups into its economic and commercial operations, this is the most important link between SR and management with interest groups. SR cannot exist if the relevant questions of interest groups are not given a leading role in the development of the organization's business or in its design or implementation of its business model. Managing interest groups from a non-SR perspective would not make sense, as none of them will have any impact on the groups they are directed at or on the organization's business. That is why the concept of interest group management is based precisely on the methodology or actions that the organization develops for the integration of these concerns into its economic-commercial operations. Now, as commented by Phillips and Freeman, the process of relating to interest groups is also an essential part of an organisation's strategic intelligence processes, as it is a permanent source of information with which it can be used to guide future strategy of the organization, 'strengthen the effectiveness of a company's actions'. That is why much of the organizational efforts to integrate SR into corporate strategy are aimed at creating a useful model that allows the organization to effectively integrate the relationship with its interest groups into SR strategy lines, which allows them to provide them with both external and external legitimacy and internal, as well as targeting specific needs, so as to minimize the risk of failure. Who is affected? Interest groups or lobbies are believed to be "pressing for social change" and "the common good" and furthermore, they say they are "lobbying for the people", but who exactly do they influence in society? They are politicians, who act as mediators between the state and society,.