Table of ContentsIntroduction:Brief Brand Background Information:Consumer Product:Main Product:Real Product:Enhanced Product:SWOT Analysis of Dunkin DonutsMarketing Opportunities:Segmentation and Targeting:Real Product:Enhanced Product :Proposed Price:Proposed Location:Proposed Promotion:Conclusion:ReferencesIntroduction:The purpose of our report is to explore new product opportunities for Dunkin Donuts. It will provide a specific description of the suggested new product which is Arabic coffee. Additionally, we will discuss what the product levels are, who the segment is and the marketing mix strategy. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Brief background information about the brand: The history of Dunkin Donuts began in 1948 when William Rosenberg opened his first donut and coffee shop in Quincy, United States. United, called the "Open Kettle". After two years, Rosenberg renamed his store "Dunkin Donuts". Beyond that, its goal was to "prepare and serve the freshest and most delicious coffee and donuts quickly and courteously in modern, well-stocked stores." In 1955 the first Dunkin Donuts opened and within 10 years the number of stores increased by more than 100 stores. Since then, Dunkin has more than 12,500 stores in 46 countries, which has demonstrated the success of its repositioning strategy. In 1997, Dunkin Donuts opened its first outlet in the UAE and has since then had over 60 outlets in the UAE. Additionally, on April 1, 2018, Dunkin opened the area's first cafe at Al Majaz Waterfront in Sharjah. Additionally, Dunkin Donuts sells: Hot and iced beverages including: Dunkin original, espresso, cappuccino, tea, iced mocha, iced tea and other beverages. They also sell donuts and munchkins. Consumer Product: Main Product: All-day power and energy. Caffeine wakes you up and sugar gives you the energy you need to function. Current product: Features: Freshly roasted Dunkin Arabica coffee guarantees an original and strong taste. Furthermore, they provide different types of coffee to satisfy their customers. Also, fresh donuts of the day with different types or flavors make a good combination. Quality: These are 100% arabica coffee beans and specialty coffee. Furthermore, they have carefully selected the ingredients including dairy products, flour, sugar, chocolate and more to ensure that the customer is satisfied with the taste of the donuts. Packaging and labeling: The boxes are white in color and rectangular shapes of different sizes. Additionally, Dunkin Donuts uses clear plastic cups for cold drinks and opaque paper cups for hot drinks, and they also provide different sizes. Brand: Dunkin Donuts is all about "taking you in the morning and making you run all day or what "Dunkin runs for You". Dunkin plays an important role in the global coffee market. Expanded Product: Additional Service: Online website for get more information about the brand and its product. Social media platform to communicate with customers. Delivery: In some regions, Dunkin delivers via the app called "DD On-the-Go Ordering", which allows the customer to order. using their phone and is open 24 hours a day. SWOT Analysis of Dunkin Donuts Strength: Strong brand. Brand loyalty among customers. Dunkin Donuts offers over 1000 types of donuts. Weaknesses: Poor media advertising compared to competitors . Poor franchising relationship. Opportunities: Offer low calorie snacks. Increase the number of Dunkin Donuts Cafés in the world. Threats: Increase the cost of raw materials. People move towards healthier foods. Strong competition (Ex.Krispy Kreme – Starbucks).Marketing Opportunities: Growth strategies are a plan for future survival and business success allows the company to know the level it is in, to be able to develop products and market.Market penetration : Promotion for employees or students with a discount of approximately 5% on coffee. People can order online. Free delivery for amounts above AED100. Product Development: Making new flavors available for donuts. Market Development: Extending donut shops to different countries. Diversification: New hotel. New furniture store. Segmentation and targeting: Segmentation is an act of dividing the market into different segments by population and Geographical, psychological factors, the target group of people share common characteristics with each other. Dunkin Donuts has branches in most countries in the world, which means it has a high popularity and therefore we will focus on customers in the city of Abu Dhabi with a population of 2,908 million. Demographics: One of the most important things is to know the average age of the segment which will create them a product suitable for their age, as we see through the survey that most of 68% are aged between 20 and 30 years and therefore we will focus on the age of 20 and above. Geographic: Dividing the market into different geographic units, understanding the geographic area of ​​your customer groups helps you determine how to expand your business. In the survey, the largest category (92%) is from the United Arab Emirates, i.e. has nationality. This category has a great influence on us and their satisfaction will also influence our work and our social communication. Psychographic: It depends on the person himself, such as his lifestyle or personality, what he prefers and how our product will benefit his interest, since our product is Arabic coffee, a large percentage prefers UAE coffee United, 65% will have a variety of flavors that will satisfy most customers, such as saffron, clove and cardamom flavor. Real product: Features: Our genuine coffee, freshly roasted coffee guarantees an original taste with every sip. Based on 65% of responses, we have provided an Emirati coffee blend, which has its own unique flavor and wild aroma. What makes Emirati coffee special is the addition of different spices such as: cardamom, cloves and saffron, which was preferred by our participants, and is served with munchkins and dates. Quality: It is 100% Arabic coffee sourced from coffee beans from Yemen and Ethiopia. Furthermore, we carefully select our spices, we get saffron from Spain, cardamom from India and cloves from Indonesia to create a strong and unique taste. Packaging: Arabic coffee will be served in Dallah which is a steel pot and is a vacuum flask to maintain the temperature of the coffee, and Finjan, which is a small cup for serving Arabic coffee, will be made of glass. Furthermore, the Dallah and two Finjan are served in a tray with three pieces of dates and four of munchkins. Brand Name: The serving set will be designed to combine the Dunkin Donuts logo and colors with traditional Arabic style. Dunkin Daunts is a strong international player in the coffee market. Enhanced Product: After-sales service: Discount coupon for your next purchase. Product Specifications: This product considers a product development and its unique product, because it is 100% Arabic coffee with genuine fresh coffee roasted coffee with strong flavor and wild aroma, and spices we have carefully collected. This is what makes us different. The price of our product is also affordable compared to the price of the competition. Service provided:/