This major American-based corporation has dedicated time and money to corporate social responsibility (CSR) and catered to stakeholder interests unlike a host of companies such as Enron and Volkswagen etc. CSR is an important part of General Electric's sustainability strategy. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay General Electric (GE) has invested 10 years and countless dollars in cleaner, greener energies, such as wind and solar power, and cutting-edge technologies such as low-emission aircraft engines and water purification technology . They call it Ecomagination, which puts People, the Planet and the Economy at the centre. Along with this they introduced Healthymagination, a commitment to investing in the breakthrough that brings better health to more people, most of whom belong to poor countries. Their healthcare programs are provided through a medical van that travels around the city of Chennai to people who do not have access to basic healthcare services. The company has focused on local community development which includes building and servicing educational facilities, fixing facilities for the little ones with disabilities, expanding villages and accelerating their work towards healthcare services, hygiene, sanitation and electricity. In Vadodara they have a vast program that provides necessary support like clean drinking water and infrastructure to the five villages of Kotambi, Alamgarh, Machalipura, Bhavpura and Ghovindpura. They have also modernized and improved their facilities at the milk collection center, resulting in faster collection and higher purity. Another part of their strategy involves providing large-scale training to women, empowering them through “Self-Help Groups (SHGs)”, economic literacy and training programs that enable them to become more independent. In addition to helping lend a helping hand in rural towns, GE has launched a new citizenship site to promote stakeholder engagement and communication on concerns related to community human rights work and joint governance. The company's stakeholders now have access to direct discussions about the company's growth in areas such as water, energy, climate, culturally and economically responsible lending, and affordable healthcare. GE has also released new digital wind farms that provide even more fresh energy. Keep in mind: This is just one example. Get a custom paper from our expert writers now. Get a Custom Essay “Global demand for electricity will grow by 50% over the next 20 years, and people want to get there using reliable, affordable, and sustainable energy.” says Steve Bolze, president and CEO of GE Power & Water. Judging by this we can see that GE is a company that invests in its stakeholders, the environment and people, achieving increasingly important goals in the near future..
tags