Enter the mall and go back to your childhood; the shops there have all the candy you want. Stores are large branches that manipulate customers by more prominently displaying impulse products. Even though the stores look different, their strategies are similar to draw all the customer's attention towards the store. The store layout is specifically designed to invite the customer to enter the store and purchase. Their strategy consists in creating a display full of colours, specific display objects and decorations to entice people to enter. Comparing the anchor stores to the surrounding small stores in the mall, they sell more than one brand. The store's goal is to get the customer to buy more than one item. Store displays attract colors for people to follow. The goal of anchored and small stores is to get customers to buy and keep them coming back. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Anchor Store gives customers the credibility to come in and purchase their products. The merchant's offer in anchored stores gives the customer the confidence to buy; via credit. One of the benefits of anchoring is that they provide the audience with more than one brand to choose from, such as Nike, Channel, Prada and others. Compare retail stores to anchor them and offer only one product. These small shops provide the public with a specific item to sell. According to Gladwell "the displays are inclined, preferably on both sides but especially on the left, so that the potential buyer approaching the store from the sidewalk side - the buyer, that is, with the least obstructed view of the window" [page . .97]. This is an example of why stores have fancy items in their windows. Bright colors, decorations, order of displays are strategies used by shops to attract customers' eyes to the windows. All kinds of subliminal messages that stores display in people's eyes serve to draw them into the world of grocery shopping. Every detail of the shop must be perfectly organized to delight the pupils. Most stores have posters of famous people to demonstrate or show the best side of the product. If a famous person proves they have it, customers will want it too. Macy's is considered to be a great anchor brand that offers the customer a variety of items to purchase. Macy's offers customers a comfortable view to explore and relax. When entering Macy's it is easy to find the perfume section because it is immediately in one entrance. The climate that Macy's tries to design to attract customers is friendly. The main purpose is to make people believe that they can get the best deals. A special offer from Macy's is that you can buy it today and pay later. At this point the fancy red colors with all the decorations make a point to the people walking at the side. A friendly environment is the indication of good service from the store and the better the customer's ability to fall into the trap. By constantly changing the setup, you make sure customers look for every detail when they enter. Macy's big trap is that in one of the doors there is the fragrance section which makes people automatically smell and lean in to see. Large posters with famous artists gave the store a value to influence the purchase of a certain product. I saw famous people promoting the store manipulate viewers to feast their eyes and desire to have it. As Gladwell said on page 98, stores have different areas to put items.