IndexConceptual PracticeStructural FrameworkConclusion The "Rosie the Riveter" propaganda poster was produced by J. Howard Miller in 1943. It is an American World War II wartime for Westinghouse Electric & Manufacturing Company that provides inspiring images to boost the morale of female workers. The look of this poster is bold and strong as an easily identifiable image of factory workers, of both genders. Additionally, bright and bold colors are used to catch the eye's attention and trigger viewers. Additionally, the darkness of the blue weight on the edge of the poster gives a strong sense of encouragement and power. Miller also illustrated a variety of techniques, such as adding a warm yellow color, which makes the poster easier to identify from a distance, such as across a factory floor. All together, these colors create a peaceful atmosphere along with a stunning feeling. As well as allowing women to work in manufacturing companies and a greater variety of choices. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayConceptual PracticeHoward Miller grew up during World War II, inspired by the works of a famous illustrator and painter, Norman Rockwell. Rockwell created a painting for the Saturday Evening Post that depicted a woman working in a factory. Through this inspiration, Miller used her talent and passion to design posters and other artwork to emphasize the lives of the women behind the war effort. As a result, he created the "Rosie the Riveter" poster. Miller designed this poster as a cultural icon of World War II, symbolizing the women who worked in factories at the time. Those women were heavily influenced by the media and were confused about their role in society. Throughout the twentieth century, the poster evolved as more women continued to achieve freedom. This has had a huge impact on generations and events over time, as nowadays many women have taken completely new jobs replacing male workers and those who joined the military. Structural Frame In this poster, the main point of this image is the woman flexing her arm. It shows that she is wearing a blue shirt with a red bandana, separating her from the yellow background. The viewer's gaze is attracted first by the woman's face, then by her powerful arm, then by the caption. In the image, the woman has an expression of strength and power that shows tenacity and stability. Additionally, the yellow background has a gradient from the bottom to the center, to clearly show the woman's face so the audience can identify her. Through the artist's use of color and techniques, Miller was able to effectively illustrate the idea of ​​America as the home of a free and equal country, explaining to the audience that women are just as necessary to the war effort in this period. The two elements of this design work strongly together when shown individually. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Conclusion The image has become very valuable to many feminist groups as it emphasizes a woman who is strong and independent and has the capacity for her own freedom. Furthermore, this is very inspirational as it contains great imagery of confidence and strength across time periods as a unifying force for women. This reminds a woman that she has all the rights and how important it is to move forward.