An organization's culture defines the work environment and employee productivity. This means that employee freedom is crucial for the current generation of employees, as it helps promote teamwork, innovation and creativity. This can be explained by looking at Google's working environment (Blanchard, Carlos, and Randolph 1996). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Employee freedom sparks creativity, innovation, and teamwork. Google is a multinational company based in America. It specializes in Internet-based related services and products. These products include search engines, cloud computing, online advertising, social networks (Google +) and software. Google was founded by Stanford University students Larry Page and Sergey Brin. They started Google as a research project, in 1996, when they were both doctoral students (Google.com, 2008). Google is a leader in global technology and has been focused on making sure it improves the way information is organized and retrieved. This is done through the creation of search engines, which help users locate information easily and quickly. Google has incorporated innovation into search engines and advertising. This made Google one of the leaders in the Internet, maintaining leadership in the online index. It has always competed with Yahoo, Microsoft and Bing in search engines and Facebook in online advertising (Google.com, 2010). Google's revenue is generated through advertising. These advertisements are cost-effective and well-targeted. Businesses use the Google AdWords program to get targeted advertising. This allows the user to plan their marketing niche and plan. Google uses Google AdSense to advertise on third-party sites, making it one of the dominant online advertising companies (Google.com, 2008). Management team Larry Page and Sergey Brin are the founders of Google and since then Google has grown to over 30,000 employees worldwide. Larry Page is the CEO and leads the company's day-to-day operations and leads the company's product development and technology strategies. Eric E Schmidt is the executive chairman and is responsible for Google's external affairs. He is involved in building partnerships, government outreach and expanding corporate relationships. Sergey Brin directs special projects and is also a co-founder. Nikesh Arora is the senior vice president and chief business officer. He is responsible for marketing, revenue oversight and customer operations. Patrick Pichette is senior vice president and chief financial officer (Google.com, 2008). Google's business strategy is diversity and this is witnessed within the Google workplace. Google's management has tried to be a local company in all countries in which it operates. Google believes in hiring the best talent in the market, to create a diverse environment in terms of ideas, perspectives and culture (Google.com, 2008). Google believes this is the foundation of better services and products. This diversity is useful to Google's customers, as well as stakeholders. Google has worked hard to create a collaborative, innovative and inclusive environment. To support diversity, Google has created university outreach and support initiatives, with the goal of identifying talented and innovative students. Google has worked hard to eliminate ageism, racism, and sexism. This is done by supporting the philosophy of pluralism in the workplace. This has seen the reduction of all forms of discrimination, improving the work of.