Marketing has been described by many businessmen and experts as the backbone of any business or business idea. There is not a single company in the world that has achieved the highest levels of performance without a comprehensive and strategic marketing plan. It is also worth noting that thousands of businesses have collapsed and crumbled due to inadequate marketing approach and skills. Understanding marketing principles is therefore a fundamental step in achieving greater levels of business performance. It is a special recipe for realizing both individual and organizational success, regardless of the nature of the assets involved. This essay explores marketing as an important business tool. It provides several definitions, including the importance of adopting marketing ideas. To achieve these goals, it includes several examples that indicate how companies use marketing to achieve their success. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayWhat is Marketing? There are numerous definitions proposed by different people around the world throughout business history. Marketing includes every activity carried out by an individual or an organization in order to put a certain product in the hands of all potential customers (Silk, & Harvard Business School. Press, 2006). Covers a wide range of disciplines including, but not limited to, pricing, public relations, packaging, sales and distribution. Since any product made by any company, there is every need to ensure that people, if not the entire company staff, are capable of doing it. It therefore means finding the right people to convince and with their trust and confidence in a particular commodity. However, it is important to develop a marketing idea based on potential customers than any other person. Marketing can also be defined as business activities that, when combined with other strategies, result in making produced products available to customers along with profit. According to this approach, marketing involves a broad domain of activities aimed at getting the product into the hands of potential consumers (Silk, & Harvard Business School. Press, 2006). The field of marketing therefore involves the initial stages of designing products that would be attractive and successful for customers through pricing and market research, among other tools. Another way to make a product known to potential customers and the entire public domain is through promotions which are mostly achieved through marketing communications, public relations and a general advertising process. Setting the price of raw materials and making it known to customers is also essential to ensure good public awareness. I would define marketing as the entire process of introducing, promoting, selling and distributing products to customers. Since customers are key stakeholders of the business, it is essential for an organization to adopt a marketing plan that wins enough customers. Based on its total need, it is without a doubt that marketing as a business has incredible significance. There are several marketing strategies proposed by prominent and successful personalities. One of the main importance of marketing is creating public awareness of the product which is the primary objective of a marketing strategy (Exforsys Inc). This can be done through vigorous advertising and promotional programs aimed at acquiring customers. Marketing must be both online and offline to capture as many people as possible. Investing in marketing.