These codes work together to constitute material perceivable by viewers. Social codes are the rules and standards that exist outside of television, such as how a person looks and acts. Television supports this by using a series of representational codes. Fiske examines technical codes such as camera work and music, and codes of narrative, which describe characters, dialogue, and setting. Then there is the ideological code, the underlying meaning within our social acceptability and belief systems. Every aspect of reality television is carefully planned using cultural encodings that adapt to the audience's subconscious expectations with the intent of conveying the program's discourse. In the early 2000s, Americans began to recognize obesity as a growing problem in our country. With better access to nutritional awareness and the importance of having a healthy lifestyle, many Americans have turned to a new healthy approach, or at least were motivated to do so. The Biggest Loser premiered at a time when the media was targeting fast food and other unhealthy lifestyle habits that America felt guilty of. I believe part of the show's success is due to this new fitness and health fad that has become codified into the daily lives of Americans. The first episode
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