Colgate toothbrushes and toothpaste take up more shelf space than other brands. This helped consumers recognize the brand and purchase it. Colgate also has products displayed in the store. These displays have various toothbrushes and toothpaste. The company has seen increased sales in stores equipped with these displays (Colgate, 2011). Pricing Methods The company reported an overall increase in profits compared to last year. The company raised prices and had an increase in profits. Prices and price increases vary by region. The company increased prices by 2% globally (Datamonitor, 2011). The company evaluates its products to fit each geographic market. Colgate remains competitive with pricing in every geographic region. Although the company saw an overall increase, it noted a decline in sales in the United States (Colgate, 2011). The company uses promotional pricing. The company can offer two for the price of one. The company may also decrease the price from time to time to entice customers to purchase other brands. Promotional pricing can help attract customers to the Colgate brand over others. By offering discounts and sales the company can gain future loyalty