The company has failed to make its food healthier. Comparing it to Subway or other more natural and fresh fast food brands, McDonald's has made only minimal efforts. It seems that McDonald's has almost become the symbol of Americans' unhealthy eating habits, along with the widespread obesity epidemic that has plagued the United States in recent years. . Many people no longer prefer low cost over quality, shifting popularity from McDonald's to other fast food providers. Therefore, I think the next strategy for future global growth should focus more on healthy and organic foods. Additionally, the company should use powerful marketing tools, from menus to national television advertising campaigns, to help customers understand nutritional choices