1. Introduction“Design Driven Innovation” (Verganti, 2009) or “Design Inspired Innovation” (Utterback et al., 2006), a concept of design-oriented (or new meaning) product/service planning, is now widely recognized as one of the most competitive approaches to business creation. This approach focuses on concept-oriented product development to bring new meaning to the product, as represented by iPod (Apple Inc.), Allesi kitchen items (Allesi SpA), and Wii (Nintendo Corp.). A unique product concept and a coherent strategy overcome various market barriers or technological obstacles. Indeed, the iPod created a new virtual market for the music industry, Swatch transformed watches from lifelong ornaments into accessories for everyday clothing, and Wii introduced a new controller, which offers a completely new to users and expands players to senior citizens. innovation is not isolated from technological innovation, but includes interactions with technology. For example, Verganti (2009), analyzing four cases (Nintendo Corp.'s Wii, Swatch, Apple Inc.'s iPod and ST Micro Electronics), revealed that an industrial design element reveals the substantial value of technological innovation, and also in the high technology sector, corporate planning is a fundamental driver of technological change. These cases imply that not only do industrial design features contribute to the user's cognition of the meaning of technological innovation (see Rindova and Petkova, 2007), but also designs formulate user needs, translate them into product concepts and define a necessary technological innovation (Moody, 1980). ). By way of illustration, a survey of 44 innovation projects in UK SMEs revealed that commercially successful technological innovation projects...... middle of paper......igner, which create a relatively high amount of industrial projects (especially forms), will contribute to technological innovation. Previous studies only touch on the integration ability of designers, but they can also invent on their own as long as they have technical knowledge. In some cases of design-led innovation, such as Dyson's cyclone vacuum cleaner, the core technologies are invented by product designers (in Dyson's case, see James Dyson's autobiography: Dyson, 2000). Accordingly, we can also establish a further hypothesis by modifying hypothesis 1 as follows; Hypothesis 2: In a modularized and user interface-oriented industry, industrial designers, who create a relatively large amount of industrial designs, will contribute to technological innovation by inventing some core technologies for the autonomous realization of their product concept.