Email marketing is a simple, quick and effective way to increase sales and word of mouth for your business. While some may think it is outdated, it is still one of the best internet marketing options available. However, email marketing can be made much more effective when marketers know how to use it correctly and how it really works. There are many factors to consider, but here are five main topics every email marketer should know to improve their marketing skills. How Email Works There are many technical aspects behind the process of sending and receiving emails. It's easy for marketers to think that knowing the mechanics of email isn't very necessary. It honestly doesn't seem like an important part of email marketing. However, knowing your email delivery methods, SMTP or Simple Mail Transfer Protocol, mail servers, and more can be critical to your marketing strategy. For example, knowing these various aspects of email can help you avoid spam filters. Spam filters are a major blow to any email marketing plan. Almost no one reads emails...