Topic > Social media in the beauty industry - 1380

“Mass media serves as a mediating structure between individuals and their bodies by sending a powerful message to society: only a certain physical stereotype of beauty is valued” (Sepúlveda & Calado, 2012). Women develop a feeling that they are not beautiful unless they look like the women in the advertised photographs, thus causing a great impact on their health putting them at risk of developing physiological problems that could lead to eating disorders as discussed in the information presented above. This correlation isn't about women here and there; throughout the United States women are influenced by advertisements examined by the beauty industry due to the popularity of mass media in the current moment.