While five to ten seconds doesn't seem like a lot to ask your visitor to wait, most will walk away in favor of faster websites. There is a good reason for this apparent impatience. Most Internet users visit more than a single web page. Some people visit dozens or hundreds of web pages and waiting five or ten seconds for each one to load quickly results in a lot of wasted time. Website uptime. A website that is not online is not seen. Make sure your website's uptime is at least 99%. That number is also a bit low. The closer to 100%, the better. What difference does a few tenths of one percent make? There are specific times of the week and day when people do their research, and you don't want those few tenths of one percent to occur during these critical moments. Website security. A hacked website or a redirect to websites of "questionable nature" not only conveys the worst possible first impression, but is also harmful to your