Television messages can be defined as a psychological stimulus (A. Lang, 2000). In this perspective, mediated messages are assumed to be environmental stimuli that possess survival relevance in the forms of valence and arousal in its content (A. Lang & Friestad, 1993; Wang & A. Lang, 2006). Therefore, mediated messages automatically activate human motivational systems. Through activation of the human motivational system, mediated messages influence ongoing human emotional experience (A. Lang, 2006a). Television messages are composed of two variously redundant information flows, one audio and one video (A. Lang, 2000). These information flows are continuous, and both audio and video channels carry story, content (including motivational meaning), and structural information (Basil, 1994a; A. Lang, 2000; Thorson, Reeves, & Schleuder, 1985). The visual channel conveys the context in which the story is set; may include still images, moving images, text, live images, animated images, or a combination of these. The auditory canal serves the script or plot of a television program; it can also have natural sound information, or sound effects (A. Lang, 2006a; Russell, 2002). Regarding television research according to the LC4MP paradigm, the relationship between emotional audiovisual content, emotional experience and cognitive response was discussed. Studies have shown that viewers have better memory for challenging or negative audiovisual content (Grabe, A. Lang, & Zhao, 2003; A. Lang et al., 1996). On the other hand, research also underlines the structural characteristic of audiovisual messages such as fast editing (A. Lang, Zhou, Schwartz, Bolls, & Potter, 2000) or fast pace (A. Lang, Bolls, Pott... .. half of the article ...... interactively activate motivational systems and determine emotional experience This study will represent the first to address this important question Why the emotional relevance of mediated messages activates human motivational systems ( A. Lang et. al., 2007; A. Lang, Shin, & Lee, 2005), it is important to develop understanding of the influence of various channels or modalities on motivational activation and emotional experience cognitive processing of information in messages mediated. The automatic allocation of processing resources to the cognitive processing of information in audiovisual messages depends largely on motivational activation (A. Lang et al., 1999; A. Lang, Dhillon, & Dong, 1995; A. Lang et al., 1996; A. Lang, Park, Sanders-Jackson, Wilson, and Wang, 2007).