I must begin and apologize for my cynical view. It is difficult for me to separate the emotional stimulus from a purely analytical approach. Without using Carl Sagens' Baloney detection kit at my side, I easily deviate from the logical analysis approach and immerse myself in my emotional defense. What I want to do is bring together two separate and different works and focus on the impact of gender in media and film. First I will summarize my position, then I will address the two selected works. One work is by the well-known Marxist Louis Althusser in which he highlights eight different ideological state apparatuses (ISAs) of which I will focus on two in this writing, the ISA of the family and the ISA of culture. The second is by well-known Canadian activist and transgender celebrity Holy Devore. He writes about the concepts of femininity and masculinity and the effects on a hierarchical structure in society and the roles of that structure in society. My point of view is simple and direct and is based on an axiom which, for the sake of this writing, I will ask you to believe to be true. This axiom is stated as follows; “Before the beginning there was a cause, and the whole purpose of the cause was the creation of the effect.” In most forms, this is an extension of religious positions where the cause is identified as a supreme being, a force, God, Allah, or any deity chosen for the prescription of the religious structure. The second group of facts to consider is identified as a survival dynamic and develops from close but simplified observations of multiple cultures, societies and nations. In essence they can be described as follows; the basic and primordial drive towards survival is the survival of the self. Survival of the self is the strongest of all drives towards survival... middle of paper... the role of femininity and masculinity become intertwined when some films and media are analyzed with these concepts in advance. Although the media has always been a great tool for disseminating concepts and new technologies, society's traditional roles and concepts govern how and what the writer and film producer are able to communicate to the audience at any time. A film like “The Way We Were” mixes Marxist concepts of an ideological society and oscillates between the femininity and masculinity of the protagonist, focusing on the orientation and objectives of the group. Science, media, and history may one day come together to explain the formal question of our roles in society, family, government, and the media. For me, I am satisfied to believe that some members of the media community produce films and books for the simple purpose of entertainment.