Hypnotherapy is widely recognized as a method of helping people quit smoking, however there is conflicting evidence regarding its effectiveness. In meta-analysis, hypnosis was found to be 3 times more effective than nicotine replacement methods and 15 times more effective than unaided withdrawal (Schmidt and Chockalingham, 1992). That said, the results aren't always clear-cut. Numerous studies report mixed success rates, i.e. 90.6% (Barber, 2001), 90% (Klager, 2004), and 80% (Crasilneck, 1990), while others report much lower success rates, as low as 48% ( Elkins and Rajab, 2004) and 25% (Ahijevych, Yerardi and Nedilsky, 2000). Another thing to consider is the variety of methods that can be adopted to treat smoking cessation with hypnosis, as the effectiveness of these methods can also vary (Crasilneck, 1990; Barber, 2001; Spiegel, Frischholz, Fleiss and Spiegel, 1993). . However, the constant variable in smoking cessation treatment is the patient. Therefore, when evaluating the best approach to therapy it is necessary to consider a treatment adapted to the individual needs of the smoker. This is a non-clinical case study exploring whether personalized multi-session treatment can better meet the individual needs of some smokers. Therefore, hypnotherapeutic techniques are tailored to the patient's needs to achieve optimal success. Patient (D) is a male actor. He lives with his partner who recently stopped smoking with hypnosis. He is 31 years old and has been smoking for 18 years. This is D's third attempt to quit smoking. D initially attempted to quit smoking without help and was unsuccessful. D's second attempt involved quitting smoking in a single session and failed to achieve lasting results. Then a multi ses...... middle of paper ......to independently practice relaxation techniques for a period of three days before your second hypnosis session. D had previously exhibited prolonged abstinence and was living with a loved one (who has now stopped smoking). therefore, it would seem likely that a low level of hypnotizability may have been instrumental in hindering his progress, initially. Research suggests that high hypnotizability facilitates successful behavior modification (Frischolz et al, 1993). Therefore, in D's case, this issue needed to be addressed before further therapy could be initiated. However, it has been suggested that abstinence from smoking is not related to hypnotizability (Holroyd, 1991). However, it could be argued that within this study, the low abstinence rate of 16% may have prevented the testing of a relationship between hypnotizability and outcome.