With new technologies such as television and radio, companies could advertise their products much easier and faster. Most of the middle class had a radio or television within reach during this period. It helped people get the news around them much faster. Entertainment was a big deal on radio and television. People can listen to music, news or watch a movie without going to the cinema. After a long day at work, many people like to sit down and listen to the radio or watch television. Companies have started to leverage these two technologies. Many companies would pay broadcast channels to place a short film or recording on their channel and broadcast their products to people. When advertising on the radio or television and after people hear about a new product that they like, it makes them want to purchase the items. Companies will place advertisements on many channels and play them as many times as they can. After listening so many times, it might convince people to buy them