Topic > Corporate Social Responsibility at Bread Talk - 771

This research paper will discuss the basics of open system, corporate social responsibility practiced by BreadTalk, understanding cultural differences and measures that could be taken to promote cross-cultural awareness.BreadtalkFounded in In 2000, BreadTalk has grown to become one of the leading local brands and operates more than 330 bakery outlets, 31 F&B outlets and 13 restaurants across Singapore, Asia and the Middle East. BreadTalk has consistently efficiently supported the open systems cycle, which has allowed them to consistently create new products at least twice a year and maintain their lead. This research paper will show an example of the open system in the continuous flow diagram as shown below. Q1) Corporate social responsibility, CSR, refers to an organization's sense of obligation and responsibility towards various stakeholders and the environment in which the organization operates. It is considered multidimensional as its initiatives vary from voluntary partnerships to mitigate environmental impacts, production methods through the practice of sustainable business practices such as reducing waste and pollution, and promoting stakeholder engagement through the conduct of programs social and educational (Turker, Duygu. 2009). . It can also be used as a strategy to build brand reputation and recognition. As a rapidly developing organization, BreadTalk has been active in conducting CSR programs. In 2008, BreadTalk introduced the use of biodegradable and eco-friendly packaging for all of its products, promoting sustainability practices. BreadTalk also contributed to Sichuan earthquake relief on May 12, 2008. They created the "Peace Panda" sandwich to sell in their stores. The funds raised f...... middle of the document ......ning, 56(1), 27-42.Lindgreen, Adam. (2010, March). Corporate social responsibility. Corporate Social Responsibility, 12(1), 1-7. doi:10.1111/j.1468-2370.2009.00277.xReginald Worthley, B. R. (2013, April). International Journal of Intercultural Management. Developing Stereotype Awareness and Effective Intercultural Management, 13(1), 65-87. The Business Times. (2010, July 13). BreadTalk is up to the task. Retrieved May 24, 2014, from http://www.timesdirectories.com/hotel_restaurant_catering/news/xxx/619246Turker, D. (2009). Journal of Business Ethics. How Corporate Social Responsibility Influences Organization, 89(2), 189-204. Retrieved May 24, 2014, from http://0-search.proquest.com.prospero.murdoch.edu.au/docview/198048200?accountid=12629Wood, J. (2013). Organizational behavior (3rd ed.). Australia: John Wiley and Sons, Australia, Ltd. Excerpt 2014