"We stayed true to who we were at Motown, and the world changed..." Berry Gordy, the founder of Motown Records, spoke at Motown's 125th graduation ceremony Occidental College in 2007. Motown was "the new voice of America" ​​for its great impact and influence on the music industry and society. Numerous events were occurring in America at the time, and Berry Gordy identified many of these factors to target the music of Motown and its artists at young audiences in specific ways. There were various social, musical and cultural factors that were of paramount importance and of these factors Gordy identified segregation and the civil rights movement, the music and cultural aspects of the black community at that time. These factors have had a huge impact. Segregation and discrimination in America was a serious social problem that affected the lifestyle of African Americans in the 1960s, and the civil rights movement was a social movement that aimed to end racial inequalities. As a result of the segregation between these two cultures, increasing racial tension occurred which consequently led to the culmination of race riots. Social issues at that time played a significant role in Gordy's success in producing Motown as he wanted to produce the "sound of young America" ​​regardless of color or race and bring this sound to a wider audience, including Baby Boomers . “Motown was about music for all people: black and white, blue and green, cops and robbers… I was reluctant to let our music alienate anyone…” (Gordy, 2011). According to Boyce (2008), Motown's image and sound was focused on promoting "cross over" music without the involvement of politics, but Gordy ended up showing some support for the civil rights movement as he recorded and distributed Martin Luther King. Jr. 1963's "The Great March to Freedom," who later founded a Black Forum. Religion, particularly Christianity, played a huge role in black life at the time, leading to the expansion of black churches in South America. In the 1960s, the percentage of blacks going to church increased as segregation and racial discrimination divided the two cultures in America. This aspect of the culture was very significant as blacks learned that everyone was equal in the eyes of God. In these churches, the introduction of gospel music engendered self-expression and thus these black churches were a representation of social cohesion among blacks . Gordy established this aspect of the culture and incorporated the gospel music of the churches into the soulful sound that made Motown successful. Furthermore, the formation of African American neighborhoods was a very important aspect of their culture due to its connection to the history of segregation. Although many associated these black neighborhoods or "ghettos" with negative connotations, to blacks it meant "home," a place that showcased the representation of black identity, including the passion and emotion of overcoming the struggle and suffering of 'to be black. “The buildings in Harlem are brick and stone…and the streets are long and wide…but Harlem is much more than these alone…Harlem is what is inside…” (Hughes, 1945). Gordy realized that neighborhoods also represented cultural cohesion where they could relate to each other. Second