Diversification or further investments in the current portfolio would not have been the solution. Understanding market needs is more than understanding technological progress because innovation should be market-driven. In this case, both strategies could still have been practical, but with customer needs in mind. Furthermore, increasing production efficiency within the current business strategy could also have increased revenue by reducing waste or downtime. Considering that not all countries move at the same technological level, the company could still have invested in supplying obsolete products to places like India or Africa. However, as a CEO, you need to pursue the best strategy by focusing on what works best, while still caring about your customers (Xerox Maps Business Service Strategy,