Competitors of the company are, according to the annual report on Ford Motor Company (1988), the main competitors of Ford Company are Volkswagen, Toyota, BMW, Daymler Chrysler, General Honda Motors and Nissan. Major customers are Hertz Hewlett-Packard, GE, Merck, Rent A-Car and other commercial accounts and millions of individuals. Strengths Strengths are competitive advantages or core competencies that give a company an edge in meeting the needs of its target markets. According to the Ford Motor Company Annual Report (1998), Ford Company has excellent leadership and management strengths. The company has excellent knowledge and analysis of the global market1. Commitment to protecting the environment through the development of low-emission technologies2. The same spare parts can be used in multiple models in what are called virtual assemblies3. Innovations in technology and procedures such as virtual assembly line, single model and centralized global risk management framework.4. Excellent brand equity with inherited strengths and high levels of dignity for Ford's brand heritage globally...