Pakistan Cables, the country's oldest and most renowned cable manufacturer, was established over fifty years ago in 1953 as a joint venture with BICC. Over the next six decades, Pakistan Cables has earned a reputation as the market leader and leading cable manufacturer in the country and as a company that does not compromise on quality. Pakistan Cables has been listed on the Karachi Stock Exchange since 1955. In November 2010, General Cable Corporation, a Fortune 500 company and a global leader in cable manufacturing, invested in Pakistan Cables by acquiring a 25% equity stake in the company. Pakistan Cables is part of the Chinoy group of companies, which includes International Industries (IIL) and International Steels Limited (ISL), as well as other interests in several businesses. Pakistan Cables is an affiliate of General Cable, which is among the largest cable companies in the world with 2011 revenues of $5.8 billion. General Cable has a global presence with 57 factories in 26 countries including the United States, Canada, France, Germany, Spain, Brazil, China, Thailand, South Africa and the Philippines. Company Name Pakistan Cables Limited Ticker PCALAssets (year ended 2013) Rs. 3,592,066 Share Capital Rs. 284,623 Sales Revenue (2013) Rs. 6,164,555 Market Share Price (2012-2013) Rs. 64.8 Comparison PCAL does not have a large public limited company among its competitors, therefore its financial statements cannot be compared with those of any other competitor as they are not available. This company is considered to be part of the electrical and electronic products industry in Pakistan. So comparing it to the industry wouldn't be fair, but a little comparison yields the following results. If we take the industry average into consideration, it is...... middle of paper... re an aggressive and proactive marketing strategy. And despite demand uncertainty, it expanded its sales in both value and volume from 2011-2013. Furthermore, this approach enabled Pakistan Cables Ltd to capture a good amount of orders in the first quarter of 2012-2013. Being an election year, the PSDP (Public Sector Development Programme) released 43% of its budget in the first half of 2013. The company continues to remain enthusiastic in marketing its products. Furthermore, the company's approach is to focus on developing its core business and gain benefits from investments made in wire and cable machinery and other businesses. There is currently excess capacity in Pakistan's cable industry. The appearance of further business therefore remains uncertain and margins may be under pressure.