To overcome these problems, the most suitable option for the Southern Peninsula wine company and its owners is to choose the option of delivering their products to the Chinese market using an existing Chinese distributor distributors. For example, you could make the choice of distributors such as ASC Fine Wines, founded in 1996 and which currently markets itself as both suppliers of fine wine and educators. If this option may represent less control in terms of sales prices, product image and placing on the market, presents multiple advantages for them:• Lower market entry costs, reduced to the minimum required by the Australian and Chinese authorities in terms of rights and licenses.• Access to an existing network of resellers and wine boutiques throughout the Chinese market which will ensure better penetration of their wines on this market.• Fixed prices for their products on the Chinese market with the guarantee of being paid contractually defined