The concept of 'cinema of attractions' encompasses the development of early cinema, its technology, industry and cultural context. The explanation of how it is perceived by the audience of early cinema is closely linked to the effects of the history of that time. How Gunning coined the term "cinema of attractions" concerns the history of the film industry in the early 20th century and its interpretation of audiences and their technological reaction. Single shots, the process of creating a moving image and the juxtaposition of limited techniques, along with the new invention of showing a moving image. Audience Cultural Context According to historians such as Neil Burch, the early period of the film industry at the turn of the 20th century made films that audiences enjoyed because of their simple story. A non-fiction narrative, single shots giving an increasing sense "of exhibitionist confrontation rather than absorption" (Gunning, Tom 2000 p 232) as Gunning suggests that the viewer demands an escape which is censored and delivered with a controlled element of motion and audiovisual. Gunning believes that audiences had a different relationship with cinema before 1906. (Gunning, Tom 2000 p 229) Considering cinema before the First World War as primitive, the mother of all creation, necessity and immaturity were used economic and technological, do not hold back the creators but the limits free them. Gunning calls it a linear evolutionary process. Gunning, T 1993The cinema of attractions is an idea that Tom Gunning and Gaudreault developed and over time coined as a term to describe the capabilities of film. They had a different idea of ​​the early history of cinema and wanted ... half of the newspaper ......ction, 6th edition, McGraw-Hill, Boston, pp. 76,77, 96, 160Brownlow, Kevin 1994, 'Preface', in Paolo, C, Burning Passions: an Introduction to the study of silent film, British Film Institute, London: BFI, pp. 1-3. Gaudreault, A 1990, 'Showing and Telling: image and word in early cinema', in Elsaesser, T & Barker, A, Early cinema: space, frame, narrative, BFI Publishing, London, pp. 274-281.Gunning, T 1993, “Now you see it, now you don't”: the temporality of the cinema of attractions', The Velvet Light Trap, vol. 32, Autumn, pp. 3-12.Gunning, Tom 2000, “The Cinema of Attraction: Early Film, Its Spectator, and the Avant-Garde.” Film and theory: an anthology, Robert Stam & Toby Miller, Blackwell, pp 229-235.Thompson, K 2003, 'The struggle for the expanding American film industry', in Film history: an introduction, 2nd edition , McGraw-Hill, Boston, pp. 37-54