... There are many competitors in the market selling dancewear on a much larger scale than Karolina does right now. The three potential competitors mentioned in the case have a different distribution strategy than Karolina. They sell their products through resellers and are international companies that also sell beyond the border of Canada. Their business scope is very large, they sell in numerous retail stores and therefore obviously produce much more than her and, although not stated, it is safe to assume that their revenues are much larger than that of Korra Dancewear. The implication and analysis of this data is that the three competitors indicated - Ainsliewear, Mondor and Bloch cannot be considered a direct competitor of Korra Dancewear. Their business scale, their distribution channels, their sales and the amount of capital they have invested in the business and the amount of investment in human resources is enormous - they have been in business for years and have invaluable experience on Korra Dancewear . Karolina works alone without a proper office, business plan or dedicated retail store, so the competition is different, such as the DANSHUZ online store, which just like Korra Dancewear only sells through its own online store.