The Swedish artist Tim Berg, better known as Avicii, conceived for electronic dance and house music production, quickly rose with the youth of popular novelty and he fell for that very reason. It's Friday night and its contrived electronic booms have already begun to fuel the frat parties of the rave factions that are the calling of every Villanova student. Everyone is present, including the Radnor police. The dreaded: “Your neighbors have reported a noise complaint, please turn down the volume” will dissuade anyone from the empty barrel. Luckily no citations were handed out, but the party playlist has now moved on to Dave Matthews' break. Although the field of electronic music is gradually becoming more and more accepted, there are still people who, while admitting it is interesting, state the extreme: “is it really music?” Just recently electronic music was incorporated into pop culture, and once it got its foot in the door, it spread like wildfire. Like it or not, Avicii is now the scene's third biggest and most influential icon. Good and bad music will always stem from a genre, but the 21st century has proven more complex in identifying whether an artist is truly a virtuoso or has taken a shortcut to stardom. With the ability to use computers and sampling to create an original work, it's an interesting study to say the least. As part of a generation raised on electronic music, I feel an obligation to reveal the wording and the deliciousness that Avicii hides behind his smirk. In general, good party music is upbeat and doesn't require much attention to appreciate. People tend to enjoy music more when they already know how most of the songs go. Sound recording has fundamentally changed the act of making music... in the middle of the paper... and the electronic music industry as a whole. Avicii's rapid success pushed him towards "big room" electronica: big chords, epic piano and deafening bass. Kind of like 80s arena rock. There's nothing criminally wrong with anything I mentioned above, except that artists who have been in this business for years, are finding themselves drifting away from the sounds they were originally inspired by. It seems that many are trying to imitate Avicii's success. Without sounding like a hipster and harking back to the greats, like Afrojack and Benny Benassi, I fear that the future will only act on current trends rather than creating a unique style that electronic music is proud of. Avicii's insatiability has currently forced an industry to follow in his footsteps, because this is what success looks like.
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