With total population estimates soon to surpass seven billion people, the baby business is truly booming. Maybe you too are an expectant mother or simply a budding entrepreneur looking to stake your claim in a multi-million dollar business. Before stocking up on diapers and tapes, you should take the time to develop a practical strategy. You only need two ingredients to successfully sell diaper cakes; a unique product and large-scale advertising. Many businesses started with some of the most unique and well-crafted children's items crash and burn, all due to the fact that no real strategy was implemented. You probably enjoy making baby diaper cakes, as you should. Not only are they fun to create, but knowing that they will be enjoyed and used by families is more than satisfying. Getting involved in a niche you enjoy is almost reward enough, but remember that your financial needs are just as important. Diaper Cake Selling Strategy Baby items, especially things like diaper cakes, blankets, used baby clothes, and personalized gifts have long been a big thing. basic merchandise in yard sales, craft shows and on Ebay.com. Talk of a particularly unique seller is usually spread through word of mouth. Indeed, the world of craft itself is largely a grassroots movement. For most people, generating a few hundred dollars a month is more than adequate. Even more see their sales skyrocket during the holidays, only to find that their success was momentary. To be completely honest, there are literally thousands of other people doing what you're trying to do right now. The main difference between you and your competition is that they are more focused on the products themselves than on creating a strategy to sell them. Imagine having a really cute idea for three-dimensional formal baby shower place cards that have never been seen anywhere else. Once you've built a prototype, you can produce it quickly, efficiently and economically. Instead of looking for national distributors and manufacturers, decide to do things the old fashioned way. Spread the word with flyers, newspaper ads, posts on Craigslist.com, send emails to friends, family and colleagues; basically, you're working night and day to have your entire neighborhood covered digitally and physically. Opening day finally arrives and you're patiently waiting by your phone.