How Employees Influence Consumer BehaviorSummary I will discuss how employees influence consumer behavior and what I believe are the best ways to improve their effectiveness . I will draw on my experiences as a consumer and working in a retail environment. Comments No one fulfills your business philosophy or promotes your products and services more than your employees. They are like ambassadors who represent the United States when the president cannot be there in person. You need them to act on your behalf when dealing with customers. If customers aren't treated well once in your store or business, what's the point of using marketing to attract them to your store or business. You also have the problem of every customer who has been treated badly, telling other people about their bad experience with your company. This may not seem like a big deal, but it is and it's even worse when people tell others how well your competitor has treated them. I have had a few experiences where I felt like I was not treated properly or fairly by store employees. In most cases I was able to find another person to help me solve my problem and I was able to walk away a satisfied customer. There are some cases where I knowingly turned to a competing company because of the way I was treated. I know I'm not the only person who does this, so I think it's very important to have a workforce that helps market your products, being friendly and knowledgeable. This will prevent customers from turning away from your products and services. Ask your employees if they would recommend your product or service to their family and friends. If your employees don't trust your company, you need to find out why and fix the problem. You want them to take pride in using your product or service so you can convey this feeling to customers. Some of the things that put consumers off are long lines and employees who don't pay attention or just go through the motions. Rudeness, impatience and critical comments are very damaging to your company's image. Workers who are poorly trained or don't know your product or service are useless and disappoint customers. Lies, dishonesty and broken promises cost companies a lot of business if you look at the long term. Ask your employees if they would recommend your product or service to their family and friends. If your employees don't trust your company, you need to find out why and fix it.