Schultz has been very successful with Starbucks, not only in terms of revenue, but has continued to expand the brands in its portfolio, increase store locations, and reach new highs. Starbucks is now an international company with more than 21,000 stores in over 65 countries (Starbucks Coffee International, n.d.). Starbucks believes its global success has a lot to do with its international partners. Schultz explained it well when he said: “We remain extremely respectful of the culture and traditions of the countries in which we operate. We recognize that our success is not an entitlement and we must continue to earn the trust and respect of our customers every day” (Starbucks Coffee International, n.d.). Schultz continually sees opportunities and capacity for growth, with an increase in locations around the world each year and the ability to keep up with the latest technology (websites, online shopping, a Starbucks app with the ability to pay and top up loyalty cards on your smartphone), etc. It's pretty safe to say that Schultz displays numerous leadership traits and skills that Gary Yukl, professor of Management and Psychology at the University at Albany (State University of New York) believes are associated with effective leaders. Schultz has proven adaptable over the years he has worked with Starbucks, you can see it in the way he has changed. Starbucks takes its partners and their well-being very seriously. This is evident in the rewards that Starbucks offers to its partners. Starbucks has what they call “Your Special Blend” that is offered to part-time and full-time partners. Starbucks offers comprehensive health coverage, a highly competitive 401(k) program with company matching, an equity rewards program, education benefits including tuition assistance, free coffee, and paid vacations (Your Special Blend: Rewarding Our
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