Social presence in the shopping website is divided into two parts. The first is the emotional description of the product. The second allows any consumer to add their own questions or feedback under each product. The real market has always been more oriented towards social touch than online shopping. Proponents of the real market explain to shopping sites that they lack social presence. The real market or the traditional market manages to transform shopping from a simple process of exchanging money to become an experience. For this reason, each shopping center includes numerous activities such as a food court, children's play area, free Wi-Fi and soft seating areas. However, online shopping covered its weakness with this feature that allowed the consumer to connect with sellers and other consumers. In the study by Khaled Hassanein and Milena Head (Manipulation of perceived social presence through the web interface and its impact on attitude towards online shopping) the experimenters called the website lacking a personal touch too simple, boring and boring and generally unattractive. In this study, Khaled Hassanein and Milena Head arrived at the result that “Increasing levels of perceived social presence will result in greater enjoyment of online shopping sites.” Through this study they demonstrated that this feature made a significant difference to the consumer