IntroductionIBM provides services, software, and systems to customers around the world. As IBM has transformed into a global enterprise, it has maintained its core values ​​and principles. As a leader in the industries in which it operates, IBM has entered its second century of dedicated to a culture of equity and corporate citizenship. IBM uses a consistent approach to technology and innovation and has a positive impact on the communities in which it operates. IBM is passionate about social responsibility, interested in bringing about positive change in society and is making a profound difference around the world on global issues such as AIDS, cancer, education and hunger (Kanter, 2011). Why is IBM interested in creating “even bigger change” in society? Today's organizations are experiencing increasing pressure from government, employees and competitors to take an active role in environmental, social and governance issues such as climate change and many others in their supply chain. To address these concerns, organizations have developed corporate social responsibility and sustainability initiatives. These efforts are necessary to sustain the long-term ability to create shareholder value while providing fundamental benefits to society (Bonini, Koller, & Mirvis, 2009). Effective organizations fully understand the global communities in which they exist and operate. Acquiring this knowledge requires a deeper level of commitment and comprehensive interaction with public, private and voluntary institutions within the community. As a progressive organization, IBM understands that there is a close link between its core values ​​and sustainability, as well as its strategy and purpose. His company... middle of paper... IBM understands that the community and the company must be one for mutual benefit and long-term success. Effective corporate citizenship is a byproduct of engaging the company's values ​​with those of its people, which will ultimately be more meaningful and more lasting. References Bonini, S., Koller, T. M., & Mirvis, P. H. (2009). Enhance social responsibility programs. McKinsey Quarterly, (4), 65-73. Kanter, R. M. (2009). IBM in the 21st Century: The Rise of the Globally Integrated Enterprise, Harvard Business School Kanter, R. M. (2011). IBM values ​​and corporate citizenship. Harvard Business School. Retrieved from http://hbr.org/product/ibm-values-and-corporate-citizenship/an/308106-PDF-ENGOfori, D. F., & Sokro, E. (2010). Examining the impact of organizational values ​​on business performance in selected Ghanaians. Global Management Journal, 2(1), 52-65.