The expansion of technology today has given rise to a generation that demands new information at a rapid pace. The media plays a vital role in informing the public about politics, campaigns and elections. Although the media is much criticized for presenting its followers with alleged media biases, what is often overshadowed is the influence the media has on the government; and, vice versa, the influence the government has on the media. There is a palpable cyclical relationship between government, media and the public. The media acts as messengers to the general public and reports everything that happens in government to the public. While the media can sometimes influence public opinion, it works most effectively by shining a spotlight on certain issues it believes the public should care about. By selecting events to cover, the media influences what the public perceives as important. The government, specifically the House of Representatives, is responsible for formulating legislation and satisfying the wishes of its constituents. Additionally, the media can help set the political agenda by focusing on specific issues and influencing what the public and government should care about. The media can occasionally persuade what issues voters should care about during elections, as well as what criteria the public should evaluate candidates by. Since the media is the public's primary source of information, it can significantly influence candidates' campaigns by how they choose to cover them. The media has the discretion to cover candidates they deem legitimate and have a possible chance of winning. As a result, the media acts as a screener, narrowing the field of candidates... middle of paper... news outlets should also be required to cover all candidates towards the start of the elections for the same amount of time in order to create the fairest election opportunities for all possible candidates. All of these impositions would serve to eliminate a significant amount of bias in the media along with the creation of more moderate news channels. The media serves as a double-edged sword that provides information to the public and at the same time acknowledges the government's wishes of the people. However, with this great power, resource abuse is inevitable. This manipulation takes the form of government bribes to journalists and the ownership of companies by supporters of political parties. Where the media serves to inform the public about government procedures and connect people to the government, recipients of the news need to be cautious in how that news is presented.