IntroductionThis assignment will initially describe social marketing and then indicate how companies influence stakeholders through marketing and corporate social responsibility. Subsequently, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and draw a short conclusion to indicate the relationship between social marketing and CSR.Social MarketingIn recent decades, the marketing environment has been radically changed. Marketing approaches and philosophies have been massively impacted by new social channels. Social marketing emerged as the context required. Kotler, P. and Zaltman, G (1971) first defined social marketing as “the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing , communications, distribution and market research". Furthermore, the conclusion was that social marketing is different from traditional business marketing, which does not only focus on core market values ​​but also on more significant points to achieve product adoption through a balance between short-term and long-term social benefits. long term. in their work. Overall, social marketing considers more social values ​​in the marketing process and reflects corporate social responsibility to a certain extent. The reason why social marketing is popular among businesses is because social marketing can directly influence stakeholders by reflecting CSR. Companies influence stakeholders Stakeholders are paying more and more attention to CSR. Strong social responsibility and favorable corporate image...... middle of paper ......-Cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands. 19(2), 30-44.2. Hildebrand,D, Sen,S and Bhattacharya,CB(2011) European Journal of Marketing. Corporate social responsibility: A corporate marketing perspective. 45(9/10).1353-1364.3. Kotler, P. and Zaltman, G (1971) Journal of Marketing. Social marketing: An approach to planned social change. 35(3).3-124. Pride, W. and Ferrell, O.C. (2008), Marketing, 14th edition. New York: Houghton Mifflin Co.5. Porter, M.E. and Kramer, M.R. (2006), Harvard Business Review. Strategy and society: the link between competitive advantage and corporate social responsibility, 84(12), 78-92.6. Piercy, N. and Lane, N. (2009) Marketing Review. Corporate social responsibility: Impacts on strategic marketing and customer value.9 (4), 335-360