Social networking in a more analytical context is defined as a community of network members who are technically called Nodes. Nodes most commonly differentiate themselves as people or organizations; if it is possible to connect a single unit this can be identified as a node. Node connections are usually made based on relationships of common interest. Network analysts study the pattern of attraction to masses of connected nodes and this is the structure of how a social network is formed (Scott, Carrington 2011, pp. 11-12). There are many different types of social networking sites available; the most popular in today's society are Facebook and Twitter which quickly attract multitudes of visitors every month. Facebook allows people to create a profile based on their life experiences, beliefs and attributes. These can be expressed by posting status updates, uploading photographs and creating your personal description. Facebook can be a powerful tool for staying in touch with your current social circle, reuniting with long-lost family and friends, or venturing out to find new companions. Twitter on the other hand can be simplified as an online short message service, allowing the individual to express their opinion in 140 characters or less. Friends can follow your posts as well as other like-minded people (Collier,2010, pp. 61-64). Both Facebook and Twitter are examples of how technology has provided companies with a more convenient way to communicate on a regular basis. We can become quite dependent and impulsive when it comes to convenience, especially in the current era where we have to make time for our busy lifestyles, but again the most convenient way may not always be the best choice (Turkle, 2011, p17). Below Wit...... middle of the document ......M 2010, Facebook & Twitter For Seniors For Dummies, Wiley Publishing, Canada.Cooke, T 2011, Help, I'm a Facebookaholic: Inside the Crazy World of Social Networking, John Blake, England.Lauzon, E 2011, 'Paradox: The anti-social generation', Enterprise Innovation, 7, 1, p. 44, Business Source Complete, EBSCOhost, accessed 6 January 2012. Salman, J 2009, 'Old and young don't see eye to eye in widening generation gap: study finds wider differences in social values ​​and lifestyle ", Florida Times-Union, The (Jacksonville, FL),Newspaper Source, EBSCOhost, viewed January 6, 2012Scott, J & Carrington, P 2011,The Sage Handbook Of Social Network Analysis, Sage Publications Ltd, London.Wittkower, D 2010 , Facebook and Philosophy: What's on your mind?, Open Court, USA.Turkle, S 2011, Alone Together: Why we expect more from technology and less from each other, Basic Books, USA.