The speaker first attracts the viewer's attention by asking questions and participating independently. Additionally, Amy uses humor to keep the audience's attention on what she is talking about. It achieved this by using entertaining images and videos to break the ice for viewers and warm up the audience. Cuddy also used technology in her speech. His use of technology enhances his discussion by providing visuals to guide the audience into his argument. Along with technology, Amy used an emotional personal story to capture the audience's attention. This emotional story used the pathetic side of a persuasive speech to exploit the audience's emotions and keep them focused on the topic. Overall, Amy Cuddy gave an effective speech on her topic regarding the importance of body language. Amy Cuddy achieves the goal of an effective speech through the way she approaches the topic, her credibility on the topic, and the way she engages the audience. For a person to give an effective speech, they should really examine how Amy Cuddy gave it to them