Modernism began as a movement in the late 19th and 20th centuries. He rejected conventional forms of art, architecture, literature, religious faith, social organization and daily life because they were deemed incompatible with the new economic, social and political conditions that were emerging in that period. Many distinctive styles can be called modernist, but most of them had very similar values and theories about different aspects of society. It gave rise to a whole series of artistic, cultural and political movements. Often called an avant-garde movement at the time, it was a vast body of ideas. They believed in creating a better world. Comprised mainly of followers of left-wing political ideology, they had the vision of transforming every aspect of society through the medium of art, design, architecture, literature, etc. At the beginning of the 19th century, Europe was marked by a series of wars and revolutions, pioneered and gave birth to several movements including Modernism. Modern historians believe that the movement played a vital role and had a great impact in shaping the modern society we live in. Artists such as Pablo Picasso, Henri-Emile-Benoit Matisse were part of the movement that embraced abstraction in the medium of painting. The Bauhaus was one of the key institutions that helped define the ideology of modernism in architecture. The illustrations commissioned for the book "The World in 2030 AD" can be seen as a fine example of modernist illustration. Edward McKnight Kauffer, an influential American-born artist known for his unique posters, was responsible for the images. The images were created using the airbrush. The shape and form of the images were very intriguing and futuristic… medium of paper… of life. A world where the ruling class undermines the workforce, it is no wonder that Grosz's images ruthlessly depicted characters in this way. The search for a change in socio-economic condition was the vital ethic promoted by many modernists. “Modernism seems to define the cultural tumult caused by the Industrial Revolution for much of the century, from 1880 to 1950. Its defining, perhaps defining, characteristic was a constant search for novelty.” (http://www.philadelphia-reflections.com /blog/735.htm) The Industrial Revolution was one of the decisive factors that saw the emergence of illustration during the modernist era. The products were made on a scale never before made. The images were necessary to attract the masses in the name of the product. In the world of illustration there was a modernist ideology, but to some extent it was more dictated by the commercial sector.
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