Stores can't always offer huge discounts or free merchandise, but they need to find a way to increase customer loyalty. Customers love seeing low prices in retail stores, but there are other things they look for that will keep them coming back. One thing that can attract customers is maintaining quality customer service. If someone goes shopping and has a positive experience because the employees were helpful and friendly, it might make them want to come back more frequently. When a customer has a negative experience with a rude employee, for example, it will reflect on the company and they will easily find somewhere else to shop. Another thing that could attract customers, especially for Black Friday and holiday shopping, would be hassle-free returns. Being able to easily return items is important to customers. If they have trouble getting a refund for their purchases, they may not want to buy anything else from your store and waste their money if they know they can't return the items. Finally, to encourage customer loyalty, companies can offer loyalty cards. A great way to get a customer to return to your store is to offer them a discount, store credit, or some other special offer after visiting the store so many times. In the long term the company would have to incur an expense, but if the customer were to return to the store