The humble perspective of Chinese people will sacrifice their personal rights for the sake of the rights of others. Understanding this will lead to the understanding that a marketer must focus on the entire group to be effective. This is the only way to reach average customers from China, thus avoiding the possible loss of customers due to the wrong approach. The customer's need must be considered above the company's need when pricing products. To demonstrate that the company cares about the Chinese people, our company must put their preferences and tastes first. Business relationships are also a vital cultural aspect that Company A must consider. Furthermore, the Chinese have a very sociable culture, so the marketing team needs to pay special attention to this aspect of their behavior. This means considering relationships and then business. Americans covertly tend to be more unfriendly. Americans value contracts more than relationships and this needs to be addressed by the marketing team. Socialization must be involved above all in the promotional aspect. This should include conferences and meetings as part of the promotion (Dsouza,