With the aim of establishing a significant presence in the Vietnamese hospitality sector, Meliá Hanoi has insisted on identifying the most modern and efficient marketing approaches through the demand for get an in-depth analysis of the factors that will determine your future strategy. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Marketing remains a nascent and developing field in Vietnam, as evidenced by how clumsily most companies approach it and how poor they are in utilizing available resources. marketing resources to grow your business. Meliá Hotel Hanoi is no exception to the large number of companies that fail to market themselves. With an increasing number of event hosting requests along with the renovation of multiple spaces within the hotel, including the two restaurants, it is crucial for the hotel to implement a better strategy to promote its events and promotions, reach its customers potential and loyal customers, both local and global, and establish a more inviting and professional image. Accordingly, this is a recommendation report that focuses on the local business environment, the Vietnamese people and the hotel's SWOT analysis, with the aim of helping Meliá Hanoi beat the odds. The recommendations in this report are based on the assumption that the technological state of Vietnam will remain the same, in other words, no natural disasters or dramatic events (attacks, wars, etc.) will occur in the coming years. Other assumptions are that there will be no new laws or regulations that could have a strong impact on communication channels, media and established rules related to freedom of speech and censorship in the country. The final assumption is that Meliá Internationals' design model will not observe any noticeable changes in the near future. The information in this report comes from up-to-date sources such as videos, online articles, research papers and reference books. Some of the most reliable sources come from internationally renowned newspapers and global financial institutions, such as Forbes, World Bank, etc. Furthermore, to provide readers with a more panoramic view of the current economic environment, some of the information comes from my observation, experience, self-conducted survey and knowledge of the country. The information in the report was limited by multiple factors, including the unpopularity of marketing in Vietnam – hence, the lack of reliable resources demonstrating in-depth knowledge of the industry – and the lack of publicly available statistical data. This report addresses issues that don't contain many industry-specific words. As a result, all terms used in this document are relatively easy to understand and do not require specific explanations. Please note: this is just an example. Get a customized paper from our expert writers now. Get a Custom Essay The advice provided on The end of this report will be partly based on academic research and mainly on the current marketing trends observable in Vietnam and around the world as well as the SWOT analysis of Meliá Hanoi. The final recommendations will be heavily weighted on the current state of the hotel, in terms of available resources and the binding level of the hotel for Meliá Internationals..