IndexImportance of effective communication:The social identity approach:How the communication approach is related:Example of approach:Advantages:Topics :Conclusion:Reflection:References: Importance of Effective Communication: In nursing, one of the most important skills you need to possess is communication skills. Effective communication helps the patient feel more comfortable and at ease, feel valued, and know that they are not just another patient to you and that you genuinely care about their well-being and recovery. Body language is very important when communicating, if you act tense they will feel that something is wrong, you should also be at eye level with the patients, this makes them feel comfortable and more like you are interested to what is really happening (Klein 2005), this is nonverbal communication. The patient must be shown proper respect at all times and the healthcare worker must have patience with the patient as he is clearly ill and it can sometimes be difficult to communicate with him as he is in pain. Effective communication in healthcare allows the development of trust, understanding and support. It is every healthcare professional's job to make the patient feel safe at all times and there are many ways to do this. The healthcare provider must use verbal communication to put the patient at ease, speak clearly and avoid the use of medical jargon. Asking questions is a critical verbal communication skill that every nurse must use to achieve many communication goals. The use of open questions is very important. Open questions are those that give the patient the opportunity to provide as much information as possible. Asking open-ended questions in a relaxed and comfortable atmosphere for patients encourages them to speak freely and express any concerns or confusion (McCabe et al 2013). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The Social Identity Approach: “Social identity is that part of an individual's self-concept that derives from his or her awareness of belonging to a social group together with the value and emotional meaning attributed to that membership ” (Tajfel, 1978) outlines how we categorize as group members and how identities become salient. Social Identity Theory (SIT) suggests that an organization can change behaviors individual if he manages to change his identity or part of his self-concept that comes from knowledge and emotional attachment to the group. Realistic conflict theory (RCT) argues that the nature of the goals in each group determines the likelihood of conflict between groups: Mutually exclusive goals are likely to cause conflict. These psychological theories combine to give the social identity approach. Social identity theory was created by Henri Tajfel in 1979, social identity is a person's sense of who they are based on group membership. Tajfel (1979) proposed that groups such as family or the football team to which people belonged were an important source of pride and self-esteem. Groups give us a sense of social identity: a sense of belonging to the social world. Social identity theory addresses the ways in which social identities influence people's attitudes and behaviors toward their ingroup and outgroup. Social identities are more influential when individuals view membership in a particular group as centralto their self-concept and feel strong emotional bonds with the group (Campbell, 2011) How the approach relates to communication: The social identity approach considers both the group and the individual to psychologically analyze behavior human. The fundamental belief of this research is that social identity can impact leadership, group performance, and organizational behavior because collective behavior is driven by individual psychological processes and intergroup relations. Research regarding both parts of the social identity approach, including self-categorization theory and social identity theory, is valuable for communication skills and collaboration in the public sector. (Sedam 2015) Example of approach: the Thompson 2015 study, published in the journal of interprofessional care involving graduates in nursing, medicine and pharmacy, which examined interprofessional experiences using a social psychology perspective on obstacles to effective communication, to teamwork and patient centricity. treatment. The main findings of this study were that most interprofessional communications are hierarchically dependent, in a “top-down” direction, from physicians to pharmacists to nurses. Some medical graduates said that nursing staff participation was lacking in collaborative communications, in which they simply follow doctors' instructions without using their own specialized knowledge. Nursing graduates reported that doctors were too busy and not interested in their input. Empathetic and sensitive nursing practice is based on equal relationships within the multidisciplinary team. Ineffective communication can be seen as a multi-faceted problem, the core of which is the lack of direct communication, driven by preconceptions and stereotypes, as well as a lack of knowledge, which influence behavior and have a profoundly negative impact on the outcome of the patient. Nurses noted that the lack of interprofessional communication and team focus often results in conflict and competition for time with the patient. Profession-specific stereotypes and goals were associated with conflicts that threatened effective communication and patient-centered care. Advantages: The advantages of the social identity approach are clear. Social identity theory provides a framework for understanding intragroup/intercategory processes and intergroup/intercategory relations by addressing the nature and consequences of the internalization of group and category memberships. (Whitham, 2017). Social identity has been found to promote prosocial behaviors, such as donating money to charity or volunteering, etc. If you classify yourself as something, you will act the way you believe this group to behave, there will therefore be an emotional meaning in your identification with a group and your self-esteem will increase. Once we have classified ourselves as part of a group and identified with that group, we tend to compare that group to other groups. If we want to maintain our self-esteem, our group must compare favorably to other groups. Once two groups identify themselves as rivals, they are forced to compete for members to maintain their self-esteem. Healthy competition is good because it focuses attention on the bigger picture. When the status of a group is improved, this identity becomes a beneficial psychological resource, there are positive consequences for our well-being. Arguments: There are 5 main problems with social identity theory: the.