A well thought out strategy brings profits to the company, especially during an international expansion as it comes with a higher level of risk and huge investments. As companies expand internationally, they examine the market potential and challenges they would face. Confidently addressing these challenges would mean successful international expansion. The challenges that companies usually face are government regulations, cultural aspect, operational expenses etc. Therefore the top management implements a well-planned strategy to break down such barriers and establish a strong foundation on international foundations, JCB, in this case, came into play India entered into an alliance with Escorts (which manufactured basic machinery for construction and agriculture) with a participation ratio of 40-60 respectively. The company also feared intellectual property risk as it deals with innovative technology. JCB renegotiated terms with Escorts as the government deregulated its terms, helping JCB regain control. He started his production locally to reduce the cost and to make his part available everywhere so as to save on export-import and also labor cost. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay A solid strategy for how a company will enter a foreign market is the catalyst for its success or failure in that market. When conducting business in a foreign country there are many factors to consider. A careful and in-depth evaluation and research of your market will always remain the bottleneck of every business plan. Before deciding to enter a market, the company must understand the country in which it intends to operate and make a decision that benefits its business. In the case of JCB, it is clear that the British company understood the political and economic conditions in which India operated, saw India's potential, conducted its business given the circumstances and then seized the opportunity to convert a joint venture into a wholly owned subsidiary as soon as they saw an opening to pursue an acquisition. However, no strategy is universal or similar. While exporting and licensing can be profitable for some companies, other companies find it difficult and expensive to operate under such conditions and may opt for joint ventures or set up their own subsidiaries. The mode of entry and the method by which businesses operate vary based on the nature of the business and what a business is willing to allow and protect. JCB, being a company that attaches a lot of importance to its technology, had faced difficulties in exporting its products to the Indian market due to high costs and the risk of its technology leaking out and it was better to build its own company to decrease if not eliminate the cost of tariffs and protect your technological know-how. A perfectly timed marketing mix is ​​similar to a ball that gains more and more momentum as it continues rolling. A company that has found the optimal way to optimize its marketing mix is ​​guaranteed to operate and thrive longer than a company with an out-of-sync system. And the more optimal and efficient the company becomes by keeping its channels and skills together, the more it will have the opportunity to venture into other important issues such as expansion, innovation and product development. And as the company becomes more stable and continually finds new drivers to improve its presence and operations, the longer it will operate and the more returns it will accrue over time. The marketing mix of.