There are two types of disc?unt: "soft" and "hard". The main difference between them is the design of the trading plan. In the "hard" disc?unt case the design is extremely simple: rigorous racks, cheap equipment, a primitive layout of the systems. In the "soft" disc?unter, more attention is paid to the design of the room. Another difference is the breadth of the range: the "soft" disc offers 1,100 or more titles versus the "hard" 700-900. Say no to plagiarism. Get a tailor-made essay on why violent video games should "Not Be Banned"? Get an original essay The goods are displayed in transport packages In the shops, there is a minimum of workers In the trading floor, soft lighting Stable, but structurally simple shopping equipment is We must also pay attention to the size of the shops, the surface area of these stores are on average only 800 m2 (about half the surface area of ​​our usual stores). supermarket). In the West, the format of conventional supermarkets is mostly 2500-3500 m2. In a "hard" record you don't spend on advertising, you don't do charity, you don't do charity. Don't spend sales. Instead every two? weeks the company produces flyers with information about its products. But despite this limited supply, the Hard Discunter accounts for 85% of what people buy on a regular basis. The price for the same set of ALDI products is 2 times cheaper than in the nearby supermarket. This price difference for the same quality of the product will not convince anyone. In the standard st?re Hard Disc?unter does not work a large staff. They are not here? merchandisers and marketers in the state. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay Provide customers with good and medium quality services at affordable prices Offer the widest possible range that can meet the needs of medium quality level buyers. The assortment of gods amounts to 12,000 to 30,000 names depending on the format of the supermarket. The average number of customers in a supermarket chain is 3,500 people per day. The location is mainly in lower-middle class areas, on central city streets.