As a professional platform, LinkedIn is the largest social network on the Internet, with more than 500 million members in over 200 countries. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayAccording to LinkedIn press, professionals are joining the platform at a rate of more than two new members per second, making the platform a suitable destination for carving out a niche as an expert in your industry, networking and communicating with influencers, professionals human resources, recruiters and potential connections. Want to know the best (most surprising) thing about LinkedIn? It's free! Before we get started, let me say that if you already have a profile, you need to keep an open mind and use the tips here to improve the attractiveness of your profile. Otherwise, use the lessons you'll learn in the next few days to create a professional LinkedIn profile that's uniquely you. So, without further ado, let's dive into why LinkedIn is such a powerful platform. LinkedIn aligns perfectly with Google's search algorithm Google Search prefers LinkedIn results over search results from other search engines. That is, Google would show search results of what it collects about a person on LinkedIn versus the person's information from other platforms. The only exception is websites that are personal and/or used to promote a brand. This way, people learn a lot about you in just a few minutes before shaking your hand. LinkedIn Enhances Personal Connections On LinkedIn, there are a large number of groups, communities, and other resources. To make the most of these aspects it is necessary to make guided decisions. These decisions are necessary for guided connections with groups, communities, alumni and other resources. And when done well, these connections bring with them inspiration, insights, opportunities, distinct experiences, and even jobs. But before you put pen to paper or fingers to a keyboard, here are some tips to keep in mind as you start creating your LinkedIn profile. Know your audience To truly resonate with your profile readers, you need to be sure of the your audience. If you write without having a clear idea of ​​who your audience is, it's as if you're writing for no one. A crucial understanding of who your audience is would allow you to use language they are familiar with and weave relevant stories needed to engage with them. This way, your profile offers a win-win scenario when they eventually meet him. Avoid Buzzwords Avoid buzzwords like a plague when drafting your LinkedIn summary. The idea of ​​using these jargons and adjectives (Buzzwords) is to attract the attention of recruiters, HR professionals and readers. These words get you noticed most of the time for the wrong reasons and deny you potential opportunities. Every year, LinkedIn releases a list of overused buzzwords. To name a few, here are some words that top the annual rankings on LinkedIn's "Most Overused Buzzwords List": They are: Strategic, Specialized, Responsible, Analytical, and Creative. Surprising, isn't it? However, the point here is that instead of using these words as standalone words in your profile - which seems vague, tell a story using actionable words that point to you as the initiator of the action. Understand LinkedIn Keywords There are millions of people on LinkedIn, and if your profile lacks the right keywords, your LinkedIn profile won't stand out or show up in search results. The more specific you are in what you do and in.