Altimeter identifies six phases of social business transformation, how would you evaluate the maturity of this brand's social business strategy? Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Altimeter's Charlene Li and Brian Solis demonstrate that companies are born equal in their social media maturity. There are emerging organizations that have social media strategies against “social business”. Companies invest in social media related to business objectives by integrating social methodologies to generate business impact (Higgins, 2011). As companies mature through their social platform, they go through six distinct phases such as planning, presence, engagement, formalization, strategic, and convergence. Through various tips a company is able to transform from one phase to another effectively. If ever there was a company that demonstrated the influence of social media marketing in China, it is undoubtedly Xiaomi. According to the six phases identified by Altimeter, the first two phases are planning and presence respectively. In just a few years, Xiaomi has become a key market player in China, and now also in the world. I saw the importance and benefits of a successful social business strategy, as well as recognizing the needs of the market. They then applied a remarkably simple, yet very smart marketing approach: social business strategy. Their marketers are smart to understand that there is no way they can compete with giant global brands like Samsung and Apple by investing millions of dollars in promotions and paid advertising. Additionally, I understand that no matter what country consumers are in, one of the easiest ways to fail on social media is to only think about yourself. Therefore, they tried to sell their smartphones by spending next to nothing on paid promotions; and at the same time they tried to add value to their fans on different social platforms. They value social media, as do their customers, because it's where they can listen to them effortlessly, receive criticism and advice, and instantly tell them what's on their mind. After implementing the first two phases, the brand engages with the users. Xiaomi has also used social media marketing to build bridges with its fans and create a dialogue. They use freebies and discounts to get people to follow them in the first place, then give them a say in what the company does and respond to their comments and questions. Their fans are involved in everything from the development of new products to the ways in which those products are sold, creating a strong bond with the brand and generating strong loyalty and loyalty. Additionally, with a solid social media presence and an obsessive fan base, Mi was able to leverage quick promotions on special shopping days to rile up shoppers. “Singles Day” is China's biggest online shopping day, with total sales figures easily surpassing Black Friday or Cyber ​​Monday. In November 2014, Xiaomi launched a flash sale which saw it move 720,000 devices in a 12-hour period, making 1 billion yen (£112 million) in revenue (Market Me China®, 2018). They were able to do this thanks to the good use of social media. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay It is needless to once again mention Xiaomi's success in using social media marketing to build brand loyalty, generate word-of-mouth marketing and make its fans feel involved in the way.