ABSTRACTThe study of research conducted by shoppers who purchase a product or merchandise based on the guide will look closely at social media. (example like Facebook, Twitter) Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayThis research reflects the type of product purchase, the price of the product and many other product characteristics related to the purchase of the respective product. The findings of this study are presented along with oversight for future research. Through the use of social media tools of instant value to the industry where a satisfied user of a product can influence that product (good or service) on other potential consumers willing to purchase that product. The ability to create items online creates the influence of one consumers to other consumers, in social media websites such as Facebook, Twitter, etc. Social media e-business components allow authorized end users to determine merchandise, influence, and link current purchases to future purchases through social media network updates. INTRODUCTION In Early Days, as ten years pass, the demand and the trend of consumer taste have changed. Before people shopped at retail stores like malls. By implementing network technologies, people are accustomed to online shopping and using other social platforms. The new implementation of the Internet in recent years has made new technologies available to the company, business or industry. Every individual has the opportunity to use social media, through email to Twitter, Facebook, Instagram. The individual can easily exchange their opinions, share and access information. Social media is a key factor, where customers can select the merchandise and social is also an important factor where they can get involved easily. In today's world, there is a great expansion in a social media network and these networks are expected to develop marketing strategies in business through reliability methods or techniques and influencing the consumer's intention to purchase products or commodities online . This study will influence the consumer choosing a product and their purchasing behavior and this influences and inspires consumers to purchase online, based on the social media survey. Social media will provide the opportunity for consumers to gain social influence on the Internet. Many consumers will use social media and some online websites to acquire information and connect that information with other users. Survey information shows how social media will influence social interaction with people, leading to increased loyalty and intention to purchase commodities. Even before the Internet, word of mouth played an important role in promoting products. With the popularity of social media like Facebook and Twitter, on these social networks, businesses can interact directly with their most loyal buyers. Objective of the Study Update your brand and it will make people aware of and explore the brand to new customers. Mesmerize new customers via the interactive multimedia page or company website. It improves brand status and will decrease brand pessimism and increase brand positivity. Promoting products in influencing social media increases sales. Social media is a very essential platform for this way we can be in touch with customers. With the current trend of social networks like Facebook and Twitter, these thousands of followers will reach in one day. Research methodology Per