Quality stands out as a crucial organizational element that helps organizations strike a competitive front against industry competitors. This is because it guarantees the best durability and quality of products and/or services, thus ensuring that customers are always satisfied and loyal to the brand. There are some widely renowned quality models that are used by multinationals across the world. They include Six Sigma, Toyota's Lean system, the Total Quality Management model, and others. The effectiveness of these models is such that corporate marketers are always guaranteed success when they place more emphasis on quality rather than quantity. This is based on the fact that producing quality products and/or services helps protect an organization from intense competitive pressure from rivals. As a result, tools associated with quality management are used to introduce changes in processes and systems, which go a long way towards creating a set of superior services and products. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay This analysis chooses to explore the quality initiative systems used at Coca Cola Company to ensure that the brand upholds its image in the market of being the number one company in the production of soft drinks. The company was founded in 1886 by a pharmacist known as Dr. Pemberton John in Georgia (Keller, Parameswaran, & Jacob, 2011). Since then, it has steadily grown and developed to become the largest manufacturer, distributor and seller of soft drinks globally (Mitroff & Silvers, 2010). This analysis will evaluate Coca Cola's current management system and how effective it has been in meeting overwhelming consumer needs and product demands. The report is based on the belief that since the company is an international retailer with numerous subsidiaries and presence in many countries, it is bound to experience quality management constraints, a factor that could put its hard-earned money at the mercy of its competitors, like Pepsi. The central question at this point is how Coca Cola manages to pursue the quality policy in the wake of the expectations of producing a quantity capable of satisfying the demands of consumers all over the world. As mentioned above, Coca Cola is based in Georgia, with a very strong and reliable product portfolio, which includes brands such as Fanta, Coke, Oasis, Sprite, Abbey Water and Powerade (Zhang & Suslick, 2007). More importantly, each drink is of high quality and meets consumer expectations and satisfaction (Zhang & Suslick, 2007). Having a strong international presence, it becomes essential to meet these requirements (Zhang & Suslick, 2007). The production team has established an inspection system throughout the production process, especially at the stage of testing coke samples to ensure that they adhere to the standards (Zhang & Suslick, 2007). Furthermore, the system (production system) is linked to Quality Assurance (QA) and Quality Control (QC). While the latter focuses on the main production line with the obligation to address production challenges in the shortest possible time, the latter is a computer control that digitally monitors the production process. According to the past scenario, QA and QC have been instrumental in preventing defective product processing from reaching customers (Zhang & Suslick, 2007). This is because the two work together to identify problems at an early stage and resolve them before it gets out of hand. For example, bottles that have defects.