Ola is an online transportation network company founded in 2010. It has created a platform to enable users to book a taxi by providing them with a simple mobile application while operating as an online taxi aggregator. They tend to bring taxi drivers and customers together and promote entrepreneurship at the driver level. Ola also offers different forms of services ranging from budget to luxury travel. Payments can be made cash or cashless using Ola Money. Today it also offers car sharing, car sharing and bike sharing services on demand. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayKey Insight: In 7 years the company has expanded to a network of over 600,000 vehicles in 110 cities with a fleet of 6,000 employees. Ola also claims to have an average of 150,000 bookings per day and commands 60% of the market share in India. In January 2018, Ola expanded its first overseas market to Australia, where it planned to offer its services in Melbourne and Sydney. The main aim of the company is to make mobility easy, convenient, affordable and safe for which they have even introduced an emergency button on the app in case of emergency. The company even charges low commissions on rides, up to 7.5%, while Uber and Taxify charge 35% and 30% respectively, which gives Ola an edge over other competitors. Ola also suffered huge losses due to promotional offers and discounted rides which brought in $458,382,038.89 (Shankar & Chanchani, 2018). Target Segment: There is a very large market for Ola buyers which includes: Men and women aged between 18 and 60 years. who frequently attends AFL matches, concerts, nightclubs.Men and women aged 20 years and over who frequently travel on business trips via airport or public transport.Men and women aged 20 years and over who have yet to acquire driving license.Men and women aged 21 and over. who often attend festivals and breaks (key dates: 31 December - 1 January, 4 February, 17 March, 4 July, etc.) Current Marketing: Till date, referrals are an integral part of Ola's marketing strategy, users and the driver receives incentives and discounted rides for using the codes. They also market themselves on Snapchat ads, websites, and newsletters. Last but not least, word of mouth is an old marketing scheme that is evaluated based on their individual experiences. Current Competitors: There are various direct competitors such as Uber, Taxify and the Chinese giant Didi, which entered the market recently. While Silver top cabs, 13 Cab and silver and yellow cabs are indirect competitors as they take away potential customers from Ola due to their availability of on-site transportation (Duttagupta, 2018). Name: Natasha Daly ("LinkedIn- Natasha Daly", 2018) Position: Marketing Director Australia; 4 Month Profile: Daly is more than happy to lead the marketing and brand functions with his 20 years of global, multidisciplinary experience. It will play a crucial role in strengthening the business as Ola looks forward to expanding to other cities later in the year. In her most recent position she was Marketing Director at Caltex for 2 years and 6 months. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Natasha Daly is responsible for the Australian region only as she reports to CEO Bhavish Aggarawal at headquarters in Bangalore, India. Given that it is an emerging market with competitors cut to pieces, Ola is doing quite well at the moment by offering discounts to its customers on a regular basis. But for a long time..