Amy Cuddy presents "Power Posing" at a Ted Conference in Edin, Scotland. She explains the importance of body language on how others can see them, but also on how they see themselves Doing power poses can help them portray confidence in their body language. Amy Cuddy argues effectively, anyone who feels powerless can become powerful by doing power poses the futures business leaders on the importance of power poses and help improve someone's confidence. It chooses an audience of already successful business leaders because they are resourceful and influential people who can pass information on to others who need power, information and guidance leaves inspired. to go out and help inform others who are starting out, such as students, on how to gain confidence. Believing that if the public spread their knowledge and theory to others it could help them become prepared business leaders. Which would be beneficial for businesses in the long run. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Audiences trust her because “Ted Talks” does. Ted Talks is a trusted conference where successful business men and women can attend. To listen to motivational and inspiring speakers on many different business-related topics. With top-rated Ted Talks the audience can believe Amy Cuddy, because Ted Talks trusts her. Amy Cuddy demonstrates credibility by citing her sources and providing background information. He provides personal background having been a mentor at Princeton and then working at Harvard. Amy Cuddy has experience tutoring at Princeton and going to Harvard makes her a credible source. Since the kind of education she received and attended a famous college makes her a reliable source. Because in society's standards if someone goes to a high class college like Harvard, they are considered very intelligent and knowledgeable. Which already makes her a reliable source in front of the public. Amy Cuddy shows more credibility by sharing her data and research on power poses using graphs and collaborating with a reliable source. He uses different types of graphics to showcase his work. He used images of famous and respected people that portray confident body language. Then he showed pictures of different poses he saw while researching different students on their body posture to see which easily portrays confidence. Then he had the test subjects assume what were supposed to be power poses. They were then given the chance to gamble to see changes in their posture and confidence level through saliva. The results show through its bar graphs that 86% of people who took power poses would bet, while 60% would not if they took low power poses. He also used bar graphs to show the result of taking power poses in how testosterone and cortisol levels change. Amy Cuddy uses graphics to support her theory and to appear believable to the audience. She also used personal information about herself to come across as a relatable person and a trustworthy source. Amy Cuddy opens up about the struggles she's faced with her confidence. When she was in college after the car accident she was involved in. He struggled to graduate and took four more years than his friends to graduate. Even then Amy Cuddy still struggled with her confidence feeling like she didn't belong. When her advisor, Susan Fiske, gave Amy Cuddy the chance to work at Princeton. Amy Cuddy almost leaves.