Media plays an essential role in creating social norms, beliefs and values ​​because different types of media including classified ads, television and films are present almost everywhere in today's lifestyle . Gender roles exist entirely because society as a whole popularizes those roles, but they are communicated through the media. Even among young people, gender roles are pushed through commercials. (L. Allison,2014) Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Pakistan Television began its broadcast on November 26, 1964 (Khan, 2010). Pakistan Cooperation Television (PTV) is under the strict management and regulation of the authorities. The restrictions and restrictions were further tightened by the naval regime of the popular Zia-UL-Haq in the 1980s. Girls, in Zia's time, could appear on television in restricted roles, i.e. as mother, sister, daughter or wife. However, they were pictured dressed modestly with Dupatta on their head covering their hair. PTV became the only government-run television channel until 1990, when Shalimar Television Network (STN) and Community Television Marketing (NTM) were linked as private television channels. However, PTV, operated by the kingdom, remained the dominant television channel until the beginning of the twenty-first century. In 2002, under the famous military regime of Pervez Musharraf, the liberalization of media first, and especially that of television, ended the monopoly of PTV and led to media freedom in Pakistan. The media are “deeply implicated in the process of shaping and defining gender” (Aalberg & Jenssen, 2007, p. 21). Gender relations in Pakistan are based on two simple perceptions: that women are subordinate to people and that a man's honor exists within the movements of women in his own family. Consequently, as in other frequent Muslim societies, adult women are responsible for maintaining the honor circle of relatives. To ensure that they do not dishonor their families, society limits women's mobility, imposes regulations on their behavior and physical abilities, and allows them only limited contact with the alternative gender. The constitution of the Islamic Republic of Pakistan provides equal rights to every person, girl and man. Everything is the same, in practice girls are almost never the same as their male colleagues. According to the Human Enhancement Report 2007/2008, Pakistan's Gender Empowerment (GEM) rank among ninety-three nations registered with the United Nations is 82. The GEM quantitatively measures women's empowerment on a state basis. This index consists of the amount of inequality in control over earned economic resources, participation in political decision-making, and economic decision-making. Pakistan is considered a patriarchal society where humans are the primary authority figures and girls are subordinate. Patriarchy is a long-standing informal machine. It ensures a properly defined hierarchy of power and dominance that is passed from one generation to the next. Since it is an informal agreement, its origins are deeply rooted in the cultural context and social framework of societies. Women regularly face critical regulations and barriers to autonomy. According to traditional gender roles, men were the breadwinners of the family and women took care of the house and children. Those patterns of conduct had been superseded from generation to generation. Gender stereotypes are generalizations about the characteristics of each gender. Gender roles usually don'tthey are neither effective nor terrible; they are certainly incorrect generalizations of male and female attributes. For example, women are supposed to have "cleaning jobs" along with secretaries, trainers and nurses are not as robust as men. It is assumed that girls earn much less than boys. Great women are people who stay at home, mothers. They don't want to visit the college to get a better look. They don't practice sports because they are predisposed. They may not be good politicians because they are not great decision makers. Women are softer than men and are not meant to speak up. They believe they are submissive and will serve as they are ordered. Women are believed to cook and perform household tasks and are responsible for raising children. They no longer have technical skills and are not suited to carry out “arm on” duties along with car repairs. Women and young women are supposed to be gorgeous and controlled. They love to dance and sing. Women flirt. Many of these roles are traditionally associated with women. However, the stereotypical roles of men are that boys do not do housework and may not be responsible for childcare. They play sports, enjoy outdoor activities that include camping, fishing and hiking for which they are responsible; they can usually be at their peak. As husbands, men inform their wives what to do. They were evidently very good at mathematics. It's always the men who work in technology, engineering and other technical fields who now don't cook, sew or do crafts. However, the purchase of higher levels of training, particularly now not only for women, but also for men, has seemed a factor closer to the alternative and these stereotypical characters are moving. Furthermore, the mass media were perceived as being in an excellent position to work in support of women's empowerment. In reality, gender roles are defined this way. Gender roles are the "social definition" of women and men. They range across unique societies and cultures, lessons, eras and, at one point, extraordinary lengths in records. Gender-specific capabilities and obligations are often conditioned by family form, access to assets, the specific effects of the world economy and other factors applicable at the national level, including ecological conditions (FAO, 1997). Gendered family members are the approaches by which a civilization or society defines the rights, responsibilities, and identities of women and men in relation to each other (Bravo-Baumann, 2000). Gender roles are cultural and personal. They decide how women and men should think, speak, dress and engage in the context of social belonging. The study takes on a function in this technique of determining gender roles. These gender schemas are deeply ingrained cognitive structures regarding what defines masculine and feminine. While numerous socializers (parents, teachers, peers, movies, television, music, books, and faith) train and reinforce gender roles throughout life, Dads and Moms exert perhaps the greatest influence, especially on their youngest children. Keep in mind: This is just one example. Get a custom paper from our expert writers now. Get a Custom Essay A stereotype is a scene or profile of someone or a set of individuals based totally on slightly and commonly incorrect assumptions. Stereotypes are used by people who cannot or will not take the time to find out what a person is really like. They are especially common in the media because they are easier to obtain. Both the interviews and the employees.